NineMSN pulls off Pepsi Max deal

NineMSN is to host a Pepsi Max microsite as part of the soft drinks brand’s biggest ever online campaign, Mumbrella can reveal.   

The deal – fronted by former neighbours star Holly Valance – is part of an international one between PepsiCo and Microsoft to target young men.

Within Australia, the nine month long campaign will be exclusively with NineMSN, and will be supported by media and editorial.

The deal – which was brokered in London – covers the UK, Norway and Australia.

A spokesman for NineMSN told Mumbrella: “We are working closely with MSN UK on a localised creative, content and user experience for an Australian audience.”


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