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Ninemsn revamps website with Megan Gale for L’Oreal

Cosmetic brand L’Oreal has signed on as the first advertiser for ninemsn’s new ‘Fireplace’ advertising space, a part of its new-look website which launched this week.  

The ad position sits near the top of the page and wraps around the editorial to the side panels.

The L’Oreal campaign is to coincide with the announcement of the brand’s new ambassador, Australian model Megan Gale.

Dean Capobianco, ninemsn’s commercial director said: “The changes to the ninemsn homepage are based on 18 months of audience research and analytics. We received feedback from hundreds of users, media agencies and advertisers in live testing scenarios, panels and user surveys, which influenced the final design, functionality and advertising options”.

Ninemsn states 2.2 million people visit the homepage every day.

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