Ninemsn unveils brand new Grazia.com.au

Online publisher Ninemsn has re-launched fashion, entertainment and lifestyle platform  – Grazia.com.au.    

The announcement:

Sydney, Australia, Friday June 17th, 2011: ninemsn, Australia’s largest online publisher, has unveiled a fresh, new-look Grazia.com.au. The site is an interactive online fashion hub, providing fashion, celebrity, lifestyle, beauty and health news and advice.

Grazia.com.au’s already strong editorial offering has been enhanced with a range of new content, including a new Lifestyle section that covers travel, living and entertainment. There is also a new Social section where Grazia readers can interact with one another and the site.

The Social site is designed to boost user engagement through a range of tools including: a Facebook Question of the Week, which touches on the most talked about topics in the world of celebrity style; the Twitter Style List, which offers a snapshot of what Grazia’s favourite fashionistas are talking about; and the online fashion opinion poll, Going Up, Going Down.

Other new features introduced include a new Catwalk image carousel to provide the latest runway images at a user’s fingertips, improved navigation with a redesigned homepage gallery, which is now viewable on smartphones and tablet devices, and a weekly colour change to match the masthead.

Todd Forest, ninemsn’s Director of Content and Audience Experience, said: “Grazia.com.au is one of the most sought-after premium brands on the ninemsn platform today. The elegantly updated site also offers increased commercial opportunities, with additional advertising units and new content sponsorship options available across all content areas.”

Kellie Hush, Editor of Grazia magazine, said: “We’re so excited about the new site, which is the perfect extension of the Grazia brand and provides the perfect online destination for our range of up-to-the-minute fashion, beauty and health, celebrity, lifestyle news, inspiration and advice.”

The previously manually updated site is now highly automated, allowing the freshest content to feed across the site to improve the audience experience and allow more focus on engagement and social and video content.

The relaunch of Grazia.com.au follows the launch of the recently renovated sites for the ACP magazine titles, Australian House & Garden and Real Living.

To find out more, go to Grazia.com.au.

Source: Ninemsn press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.