Nine’s Academy Awards coverage pulls 333,000 viewers

The 91st Academy Awards pulled 333,000 metro viewers yesterday afternoon, down from the previous year’s 386,000. 

Nine’s coverage, which ran from midday until 3:30pm, drew a national audience of 439,000, with its biggest audience in Melbourne – at 111,000.

The Academy Awards was slightly down on last year’s coverage

The prime time replay, which ran on 9Gem from 7:30pm, captured 122,000 metro viewers, a slight dip from the previous year’s 132,000. In the US, the telecast, which did not have a host, was up for the first time in five years, with a total of 29.6m viewers.

But the combination of Nine’s two entertainment offerings later in the evening, Married at First Sight and Bad Mothers, with news, helped Nine to a 25.2% share and a network share of 32.9% for Monday night, according to OzTAM’s overnight preliminary ratings.

Married at First Sight was the most watched program of the evening with a metro audience of 1.293m, while the second episode of new series, Bad Mothers, captured 644,000 viewers. Nationally the audiences were 1.727m and 849,000.

Nine News at 6pm had a metro audience of 929,000 and A Current Affair achieved 883,000 metro viewers. Married at First Sight and Bad Mothers also topped the key advertising demographics – 16-39, 18-49 and 25-54s.

Earlier on in the day, Nine’s breakfast show, Today, had 200,000 metro viewers, while Sunrise pulled 287,000.

Seven finished the evening on an 18% share and a network share of 26.5%. My Kitchen Rules was up on last week’s metro audience of 709,000 to 764,000 metro viewers, and its news offering, with its 986,000 metro viewers, was more watched than Nine’s 6pm bulletin. Nationally, MKR captured 1.185,

Both channels were well ahead of Ten, which finished the evening behind the ABC’s 14.6%, on an 11.1% share. Total network share for the ABC and Ten were 18.1% and 16.5% respectively.

Ten’s Dancing With The Stars fell from last week’s premiere to 498,000 metro viewers for the show, and 588,000 for the elimination. The audience grew to 705,000 when including national figures, while elimination drew 803,000.

ABC had a number of shows stronger than Dancing with The Stars, including Four Corners, Media Watch and Australian Story. But the ABC’s most watched show last night was its news bulletin, with 778,000 metro viewers.

SBS finished the evening with a 4% share, while total network share was 5.9%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.