Events

Nine’s Allison Langdon and James Bracey booked to host at Mumbrella360; new TRA-led session announced

Nine presenter and journalist, Allison Langdon, and 9News Sydney sports presenter, James Bracey, are officially set to host sessions at Mumbrella360. Meanwhile, a session focusing on brand connection – backed by market research company TRA – has also been added to the conference’s roster.

Currently the host of A Current Affair, former co-host of morning program, TODAY, and ex-reporter on long-running current affairs program, 60 Minutes, Langdon is a highly experienced journalist, author and reporter, with a career that has seen her report on several headline-making events such as Juarez’s drug wars and the Queensland flood.

Allison Langdon

And for 2024, Langdon has signed on to be an MC at Mumbrella360. The Nine reporter will be moderating Julie Bishop’s session for the main stage. Langdon will also handle Q&A hosting duties.

Likewise, Bracey, who also fronts Nine’s coverage of the National Rugby League (NRL) and NRL program 100% Footy, will also be acting as an MC.

With a sports coverage career garnered over more than a decade (allowing him to cover numerous Olympic Games, the 2011 Rugby World Cup, and the Commonwealth Games in 2010), Bracey will apply his hosting skills to former Nike chief marketing officer Greg Hoffman’s keynote, which, similar to Bishop’s talk, will also feature a Q&A.

James Bracey

Additionally, the newly announced session, ‘Brands Want to Connect with People. But What’s Really Going on With Human Connection?’ is gearing up to provide delegates with another ethos-challenging experience. The session will unpack what connection really means in today’s day and age, and will also feature fresh survey data taken to reflect the relationship between brands and connection today.

The talk features a plethora of leading industry voices, specifically TRA’s director of cultural strategy, Laura Mulcahy, TRA partner, Colleen Ryan, Live Nation’s vice president of marketing, Nathan Thompson, TRA managing partner, Terri Hall (as the session’s moderator), and Telstra’s chief marketing officer, Brent Smart.

Bracey and Langdon’s involvement in the annual media and marketing conference, not to mention the above session, are welcome additions to an event that already contains a second-to-none roster.

Not only is Hoffman booked to deliver a keynote providing creative leadership lessons garnered from his time at Nike, but P.E Nation creative director and co-founder, Pip Edwards, is also set to recount her journey of developing one of Australia’s most recognisable athleisure brands. The Ehrenburg-Bass Institute’s Professor Jenni Romaniuk is confirmed to be tackling why poor objectives is sabotaging brands and markets. Also, delegates can’t afford to miss Bishop’s above referenced session – an inspiring overview of her early years to her legal-turned-political career, and the lessons she has for brands, companies and individuals.

And delegates interested in seeing how certain ideas stand the test of time ought to attend ‘Design Nerd Tim Ross’ Six Red Hot Marketing Ideas from the 1980s’, presented by Modernister Films director, Tim Ross. In it, Ross will take a trip down memory lane to the 1980s, pull the six best ideas from the decade, and explain why they’re still relevant today.

Mumbrella360 will take place at Jones Bay Wharf’s Doltone House on May 21-23.

Tickets for the three-day celebration of marketing and media excellence are available now.

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