‘No aerial is going to mean no access to free sport’: Networks launch 11th-hour ad campaign to keep sports free

The three commercial free-to-air networks have teamed up in a new advertising blitz urging the Federal Government to amend its proposed changes to the anti-siphoning Bill to better reflect how people actually watch content in 2024.

The “Free Sport Is On The Line” ads are running across print, online and social media, and come as the Bill comes before Federal Parliament this week. The current amendments only cover access to free sport for Australians who watch TV the old-fashioned way, with a roof aerial.

According to Free TV, the peak body for these networks, only 61% of people watch TV this way, a figure that is rapidly dropping. People who watch through connected TV apps, and mobile devices will not be covered under the proposed Bill changes.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.