News

Nine’s ARIA Awards coverage drops 16% from 2018

Nine’s coverage of the 2019 ARIA Awards managed just 417,000 metro viewers on Wednesday night, dropping from 500,000 in 2018 and 515,000 in 2017.

The coverage was also down from 2016 when 461,000 metro viewers tuned in. In national figures, the event was watched by 551,000 viewers.

The event kicked off at 7.30pm on Nine, up against 7.30 on ABC which brought in 535,000 metro viewers, Julia Zemiro’s Home Delivery with 492,000 and Gruen which was the most popular entertainment program, delivering 666,000 metro viewers.

On Seven, the coverage went up against Home and Away (593,000 metro viewers) and The Good Doctor (517,000). On Ten it was two episodes of The Unicorn which brought in just 209,000 and 170,000. Playing for Keeps aired afterwards to 141,000 metro viewers.

Recovery: The Music and the Mayhem on ABC, a return of the 1996 music TV show fronted by Dylan Lewis, brought in 252,000 metro viewers at 9pm. On SBS, Tony Robinson’s World By Rail brought in 236,000.

The ARIA Awards did sit at the top of the two younger advertising demographics – 16-39s and 18-49s – followed by Home and Away. In the 25-54s Nine News took the top spot, followed again by Home and Away. News was the most-watched offering overall, with Seven News taking the top spot for the night with 881,000 metro and 1.37m national viewers. Nine News drew 811,000 and 1.054m.

It was Seven’s night overall – the channel held a 21.3% audience share and the network held 30.7%. Nine held 19.5% and 28.3%, ABC held 13.8% and 18.7% and Ten slipped to just 6.7% and 13.7% as a network. It barely sat above SBS which held 5.0% as a channel and 8.6% as a network.

But Ten did have the most-watched multi-channel with a 4.5% share for 10 Bold.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.