Nine’s Future Women prepares to launch marketing push
Nine is to kick off an advertising campaign promoting its female-focused online club Future Women.
The subscription offering – the brainchild of Nine’s digital publishing boss Helen McCabe – launched in July.
The ad was created by production house Sirap and Nine’s creative team led by executive creative director Andrew Peace.
It features ex-magazine editor Kellie Hush, PE Nation’s Pip Edwards and Claire Treg, anti-abuse campaigner Moo Baulch, businesswoman Alyce Tran, 60 Minutes journalist Allison Langdon, Triple J host Brooke Boney, Sex Discrimination Commissioner Kate Jenkins and actor Zufi Emerson.
The ad will run across Nine’s various digital and TV properties in the coming months. Next month Future Women hosts its first VIP dinner event, featuring guest panellist Julie Bishop, the former deputy Liberal leader.
Future Women digital content director Dani Pinkus said: “We wanted to create a TVC which conveyed women as strong. The #metoo era has been changed the landscape forever and we wanted to say regardless of what has happened in the past women are strong.
“The creative team had a very small budget but a very clear direction and we are very pleased with the result and believe it captures the FW brand which we say is more about attitude than age or anything else for that matter.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Disappointed to be priced out of Future Women. I realise I am not your demographic, I am an active 74, however I have wide and varied interests and do like to attend all types of forums/discussions etc. When FW started I enthusiastically became a member but now unfortunately it seems lower income women are not welcome. I wish FW continued growth and good fortune.
User ID not verified.