Nine’s Future Women prepares to launch marketing push

Tim Burrowes

September 9, 2018 5:24

Nine is to kick off an advertising campaign promoting its female-focused online club Future Women.

The subscription offering – the brainchild of Nine’s digital publishing boss Helen McCabe – launched in July.

The ad was created by production house Sirap and Nine’s creative team led by executive creative director Andrew Peace.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Jan Hamilton 10 Sep 18

Disappointed to be priced out of Future Women. I realise I am not your demographic, I am an active 74, however I have wide and varied interests and do like to attend all types of forums/discussions etc. When FW started I enthusiastically became a member but now unfortunately it seems lower income women are not welcome. I wish FW continued growth and good fortune.

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