Nine’s Future Women site rolls out soft launch

Nine’s subscription women’s platform, Future Women, has had its soft launch.

The website – which also features an events arm, a digital magazine and a ‘Women’s Academy’ for businesses – was initially flagged at Nine’s 2017 upfronts.

The website officially launched this morning

Founded by Nine’s digital content director, Helen McCabe, the website was described as a premium women’s lifestyle site, which featured live events, workshops, video sessions, mentoring, reach and insights for aspiring professionals.

“It is a soft launch, which gives us a chance to refine and work through any glitches that may appear. As part of that, we have announced an introductory offer but we are quietly pleased with the very early response,” said McCabe. “It is an exciting time and thank you to everyone who has taken an interest.”

Following the initial announcement, McCabe revealed Emily Brooks as launch editor, Danielle Pinkus as content director and editor of the digital magazine, Patti Andrews as creative director and Angela Ledgerwood as a New York correspondent.

The Nine subsidiary also announced former Mamamia editor-in-chief Jamila Rizvi as editor-at-large and the launch of Future Women Academy, which targets organisations.

Future Women’s homepage

Mumbrella understands the site soft-launched last week, but a subscriber note was sent out this morning. The note announced an introductory package and the launch of new Studio Sessions.

“Dear reader. We have some big news. Future Women has launched. To learn more head straight to By joining up you can immediately start to tell us about yourself and meet other like-minded FW members in our community,” the email said.

The new website features five sub-categories: leadership, luxury, wealth, wellness and relationships. It also has links to events, community, podcasts, friends, the FW Foundation and FW Academy.

On the ‘About FW’ page, McCabe wrote: “From independent, quality journalism to engaging events and meaningful networking, serving your ambition drives our day. Future Women is not a media company or an event business.

“Future Women goes beyond a content model. It is an identity, a movement. A trusted source and network to lean on. Good mentors are tough to find, and Future Women intends to be that smart, authoritative source who leaves you informed and motivated after every interaction.”


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