Nine’s Helen McCabe steps back from digital content director role to focus on Future Women
Nine digital content director Helen McCabe will be stepping back from her current role with a view to focus on the business’ Future Women offering.
In an announcement to staff, McCabe said she was ‘in the process of moving out’ of her current role.
So how is that premium online subscription service for women with content that doesn’t exist anywhere else actually going? My prediction is that Nine will soon cut it adrift, just as they are doing with all businesses in their portfolio that don’t fit with their core (news and entertainment) proposition and/or are not making a meaningful revenue contribution to the wider business. My guess is that Future Women ticks both these boxes.