Nine’s Married at First Sight and Travel Guides top key advertising demographics on Tuesday night
Nine’s successes continued on Tuesday night, with Married at First Sight and Travel Guides topping key advertising demographics 16-39s, 18-49s and 25-54s.
Married at First Sight attracted a metro audience of 1.245m metro viewers, while Travel Guides drew 788,000 and came second in the demos under Married.
#MAFS was Australia’s No. 1 program last night, winning the average national audience with a total of 1.709m viewers (5 City 1.245m Reg: 464,000) and all key demographics of 25-54s, 16-39s and Grocery Shopper + Child. pic.twitter.com/oNXzZRaTVJ
— Nine Comms (@9Comms) 12 March 2019
Travel Guides, which sends Australian households to review the world’s most popular holiday destinations, ran at 9pm directly after Married.
Competing in the later time slot at 9pm was Seven’s The Good Doctor, which drew an audience of 549,000.
Seven’s most-watched show for the night was its news offering, with 956,000 metro viewers tuning in.
Its most popular non-news show was My Kitchen Rules, which drew an audience of 728,000 metro viewers in the 7.30 time slot. Ten’s prime time 7.30pm offering was Ambulance Australia, which attracted 393,000 metro viewers.
Ten’s most watched show was its 7pm episode of The Project, which attracted 443,000 metro viewers. Current affairs also proved the biggest draw for ABC, with its news show attracting 691,000.
Nine’s successes meant it won the night with a 27.3% main channel share, in comparison to Seven’s 20.9%. ABC finished the day with a 11.9% main channel share, while Ten’s share sat at 9.5%. SBS took just 5.0%.
On a network level, Nine took the lion’s share with 34.6% of the audience, while Seven attracted 27.4%, ABC 16.1%, Ten 14.5% and SBS 7.4%.