Nine’s The Block names its sponsors for 2022
Nine’s The Block has named the sponsors for its 18th season which debuted last week attracting an overnight national average audience of 1.352 million across the four episodes in Total TV (812,000 metro/340,000 regional/ 200,000 Live + VOD) – up 29% year-on-year.
This season 11 brands returned as major partners including The a2 Milk Company, BlueScope Steel, Catch.com.au, Domain, Ford, hipages, McCafé, Mitre 10, Simonds Homes, Suncorp, and Xero. Among the new brands joining the show are Red Earth Energy Storage, Aldi, Disney+, and The Arnott’s Group.
Michael Stephenson, Nine’s chief sales officer, said The Block is the biggest show on television for brands. “There is no other show on television that provides a platform for brands to tell their stories like The Block, and this year Powered has created even more big ideas for our sponsors to make their brands famous.”
“This year the show is massive, we have audience growth in linear, live streaming, and on-demand making The Block a total television powerhouse.”
With partners knowing they can trust the power of The Block brand year after year, it is no surprise that several brands have partnered with the show for multiple seasons, including Mitre 10, which this year marks 15 series as a sponsor.
Earlier this month, Mumbrella’s Emma Shepherd spoke to Nine’s director of content partnerships and client experience, Sarah Stewart, on what the show provides for brands, and how it delivers year on year, while the show’s EP, Julian Cress shared the importance the role of sustainability plays in this season and what demos the show aims to attract.
As viewers have seen in last week’s episodes, the Blockheads need all the help they can get, and with hipages also returning to the series, it means sourcing tradies has become more crucial than ever.
With a focus on sustainability, resilience, and off-the-grid energy source in all the builds this season, partners Suncorp and Red Earth Energy Storage are helping to keep the environment at the forefront of the series – with Suncorp extending their partnership to include both Bank and Insurance brands – to encourage the Blockheads to implement resilient measures to their properties such as building materials, while Red Earth Energy Storage are providing solar panels and battery energy storage systems to power the entire Block site through sunlight.
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topics
A2 Milk Company
Bluescope Steel
catch.com.au
Domain
hipages
Michael Stephenson
Mitre 10
sponsors
Suncorp
The Block
Xero
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