Nine’s The Hotplate gets best audience yet and steals the buzz from Ten’s Spelling Bee launch
A strong launch for Ten’s The Great Australian Spelling Bee was not quite enough to beat a resurgent The Hotplate in the audience ratings last night.
The Channel Ten show debuted with an audience of 921,000 at 7.30pm, but it was not enough to beat Channel 9’s latest cooking show which picked up its highest ratings yet with 944,000 viewers, up on its debut of 784,000 last Tuesday, according to OzTam’s overnight metro ratings.
Channel 7’s cookery offering Restuaruant Revloution – Grand Opening continued to struggle and only just held on in the Top 20 with 522,000 viewers in the same timeslot.
Seven is starting court action against Nine today claiming The Hotplate is a copy of its My Kitchen Rules Format.
According to the demographics figures, Spelling Bee topped the rankings with the 16-39 and 18-49 audiences, while The Hotplate was top for people aged 25-54.
Nine News at 6pm topped the ratings with 1,236,000, which fell to 1,217,000 at 6.30pm. Seven News at 6pm came in with 1,062,000, while its 6.30pm bulletin and Today Tonight combined offering had 1.04m viewers.
Have You Been Paying Attention at 9pm held relatively steady for Ten with 661,000, after picking up 653,000 on the back of the Masterchef finale last week with a late showing.
However Nine’s Lip Synch Battle has continued to slip in the absence of a strong lead in from The Voice getting 431,000 at 8.45pm. Seven’s The Blacklist at 9.40pm had 356,000 viewers, down from 362,000 last week, although both episodes of the show were the most time-shifted from last Tuesday night adding 201,000 for episode 2 and 199,000 for the first episode.
ABC’s 8pm documentary Australian Story – Being Bradman was the channel’s top rating programme outside of news with 776,000.
Nine’s overall audience share of 25 per cent won on the night, just ahead of Sevens share of 24.5 per cent and Ten’s 21.9 per cent.
Top 15 shows:
NINE NEWS Network 9 1,236,000
2 NINE NEWS 6:30 Network 9 1,217,000
3 SEVEN NEWS Network 7 1,062,000
4 A CURRENT AFFAIR Network 9 1,059,000
5 SEVEN NEWS / TODAY TONIGHT Network 7 1,040,000
6 THE HOTPLATE -MON Network 9 944,000
7 THE GREAT AUSTRALIAN SPELLING BEE – LAUNCH Network TEN 921,000
8 ABC NEWS-EV Network ABC 879,000
9 HOME AND AWAY Network 7 793,000
10 MEDIA WATCH-EV Network ABC 779,000
11 AUSTRALIAN STORY-EV Network ABC 776,000
12 7.30-EV Network ABC 753,000
13 THE PROJECT 7PM Network TEN 744,000
14 FOUR CORNERS-EV Network ABC 698,000
15 Q&A-LE Network ABC 676,000
Channel audience share:
Network 9 18.3%
Network TEN 16.4%
Network ABC 16.0%
Network 7 15.6%
Network SBS ONE 5.4%
Network 7TWO 5.0%
Network ABC2 4.0%
Network 7mate 3.9%
Network GO! 3.8%
Network Gem 2.8%
Network ONE 2.8%
Network ELEVEN 2.7%
Network SBS 2 1.4%
Network ABC News 24 1.1%
Network ABC3 0.7%
Network NITV 0.1%
Total Network share:
Network 9 TTL 25.0%
Network 7 TTL 24.5%
Network TEN TTL 21.9%
Network ABC TTL 21.8%
Network SBS TTL 6.8%
Data OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
Seven are spiralling backwards and with little new content to turn them around media buyers will be questioning their strategy.
At least TEN and Nine are offering new content to excite viewers with shows such as Martied at First Sight and Spelling Bee.
800 Words will skew old which is not what they need.
X Factor won’t be enough to rest the slide demographically .
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Life is too short to watch every single one of those shows listed especially mind numbing non entertaining zero composite reality atrocities like Hot Plate or Spelling Bee, network TV is an absolute mess.
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Several months after MKR, viewers are getting their fill of My Kitchen Rulesy Drama from this second rate back alley knock off, but honestly I’m finding it easier to stomach as the nights go, possibly because if you close your eyes it really could just be Pete, Manu, and the pathetic contestants we know and hate and love.
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I think credit to 10 for having a crack that showcases just how much young talent we have in this country. 8 -13 year olds spelling those challenging words in a simple to follow format. Numeracy and literacy are the 2 biggest hurdles in education, so if a TV show allows young kids to watch and learn then all power to 10.
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Spelling Bees, and Cooking Shows should be the kick along programming that supports the main acts. The deplorable downturn in creative and intelligent television programming, has promoted the lower order, and a few semi robotic types, who now truly imagine that they have the talent to organise and promote good television.
These expensive failures are OK, there are advertising dollars still rolling in, and we must strike a gong someday, after all, there is less time to fill now, and we are getting better at this every day…….aren’t we?
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