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Nine’s Toby Hack new MD at PHD

Toby hack PHDMedia agency PHD has strengthened its senior team with the Nine Network’s digital broadcasting sales director Toby Hack joining as managing director.

Along with managing partners Mark Holden and Martin Hadley, Hack will report in to CEO Barry O’Brien.

Hack joined Nine in 2008, where he oversaw the sales operation behind the launch of digital channel Go. He was also responsible for Nine owner PBL’s integrated sales division.

Before coming to Australia, Hack ran OMD Fuse and OMDtvi. Fuse specialised in branded content while OMDtvi was focused on red button pay TV advertising.  

O’Brien said: “This is an important role at an important time for us. Toby brings fantastic local and international experience and is a passionate and creative operator. Throughout his career Toby has delivered innovative work, and his appointment will further cement PHD’s pioneering spirit and offering in Australia’s media landscape.”

Hack said, “l’ve always admired the PHD brand and l’m delighted to be joining in the role of Managing Director. PHD Australia is clearly an agency on fire; the client list is growing rapidly, the people are whip smart and the desire for more growth is clear.”

Hack starts with the agency next month.

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