Nine’s Today Show falls below 200,000 metro viewers

Nine’s breakfast program Today managed just 199,000 metro viewers on Tuesday, despite airing across all markets.

According to OzTAM’s preliminary overnight metro ratings, the Today Show saw 320,000 viewers tune in across the nation, leaving the show 34th on the ratings ladder for Tuesday.

Nine’s Today Show yesterday fell below 200,00 viewers

Meanwhile, Seven’s rival breakfast program Sunrise averaged 268,000 metro viewers and 445,000 nationally.

In November last year, The Today Show saw a shakeup of its co-hosts when Georgie Gardner replaced long-standing co-host Lisa Wilkinsonwho departed the broadcaster after the two parties were unable to reach an agreement on contract negotiations. Wilkinson is now a co-host on Ten’s The Project.

Georgie Gardner’s first episode as co-host of Nine’s Today Show saw 256,000 metro viewers tune in, while the Today Show’s first airing without Wilkinson attracted 301,000 metro viewers.

Meanwhile, on Tuesday night Nine’s The Block was the most watched non-news program of the night with 993,000 metro viewers beating its competitors in the time slot: Australian Survivor, which managed 654,000 viewers, and Seven’s 503,000 for its dating show Take Me Out.

Last night’s episode of Take Me Out was one of the lowest yet for the show, falling below its launch audience of 604,000 viewers.

The Block was also the most popular show across key advertising demographics 16-39, 18-49 and 25-54.

Meanwhile, Seven News at 6pm was the most watched program for the evening with 993,000 metro viewers compared to Nine News’ 888,000.

Despite The Today Show’s ratings, Nine won Tuesday’s TV ratings battle with a large audience share of 22.2% beating rival network Seven’s 16.7%, Ten’s 12.9%, ABC’s 1.6% and SBS’ 5.5% overall audience share.

For the multichannel shares, Seven’s 7mate just managed to edge out 9GO! with a 4.1% share compared to 9GO!’s 4%.


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