Nine’s Today Show falls below 200,000 metro viewers
Nine’s breakfast program Today managed just 199,000 metro viewers on Tuesday, despite airing across all markets.
According to OzTAM’s preliminary overnight metro ratings, the Today Show saw 320,000 viewers tune in across the nation, leaving the show 34th on the ratings ladder for Tuesday.
Nine’s Today Show yesterday fell below 200,00 viewers
Meanwhile, Seven’s rival breakfast program Sunrise averaged 268,000 metro viewers and 445,000 nationally.
In November last year, The Today Show saw a shakeup of its co-hosts when Georgie Gardner replaced long-standing co-host Lisa Wilkinson, who departed the broadcaster after the two parties were unable to reach an agreement on contract negotiations. Wilkinson is now a co-host on Ten’s The Project.
Georgie Gardner’s first episode as co-host of Nine’s Today Show saw 256,000 metro viewers tune in, while the Today Show’s first airing without Wilkinson attracted 301,000 metro viewers.
Meanwhile, on Tuesday night Nine’s The Block was the most watched non-news program of the night with 993,000 metro viewers beating its competitors in the time slot: Australian Survivor, which managed 654,000 viewers, and Seven’s 503,000 for its dating show Take Me Out.
Last night’s episode of Take Me Out was one of the lowest yet for the show, falling below its launch audience of 604,000 viewers.
The Block was also the most popular show across key advertising demographics 16-39, 18-49 and 25-54.
Meanwhile, Seven News at 6pm was the most watched program for the evening with 993,000 metro viewers compared to Nine News’ 888,000.
Despite The Today Show’s ratings, Nine won Tuesday’s TV ratings battle with a large audience share of 22.2% beating rival network Seven’s 16.7%, Ten’s 12.9%, ABC’s 1.6% and SBS’ 5.5% overall audience share.
For the multichannel shares, Seven’s 7mate just managed to edge out 9GO! with a 4.1% share compared to 9GO!’s 4%.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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get rid of the giggling Karl and replace him , watch the ratings climb. Karl is becoming cringe worthy
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You say the ratings were taken Tuesday night . . . well, that’s too late for breakfast TV anyway! No wonder few viewers could be counted.
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The content on this show has become repetitive and predictable. They Jump on to a cause for the day and squeeze it till its dry. It’s not must see. The project do a better job of delivering content and opinions, its much more diverse. And i think ” I WAKE UP WITH TODAY” has run its course. I think they have spent to much on talent and with little budget left for content.
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Hi Richard,
That would indeed make measurement difficult, however that was just an error on our behalf.
Thank you for flagging. I have corrected.
Vivienne – Mumbrella
I always watch the Today Show. Cannot stand the Chanel 7 lot. They are like a lot of giggling school girls
Enough of the Karl and chanel nine bashing there must be a hidden agenda somewhere.
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I’ve moved from Sunrise to Today but I’m not counted as I’m a regional viewer. In my opinion Sunrise are way too Sydneycentric and the same script is delivered every hour, not enough diversity and no time for decent interviews. The Today mob do a better job of interviewing and persueing a topic but I must agree that Carl’s double entendres can be childish and wearing. I’ve also watched Aunty as a comparison and while they do the serious stuff better there seems to be a discord between Virginia Trioli who tries a little too hard to be bubbly and bright and a very bland Michael Rowlings.
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I dislike the continual disappointment that this show provides when Karl relentlessly bags other States, Melbourne especially. Grow up, shut up or move on. This show needs to work really hard on getting an identity Sunrise is also a terrible show, try and be more like to Project or you will continue to lose your audience.
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