Sky News signs podcast partnership with Nova Entertainment and Acast

Nova Entertainment and podcasting platform Acast have announced a new partnership with Sky News.

This new commercial partnership will provide Nova Entertainment’s partners access to Sky News’ podcasts including Paul Murray LIVE, Richo, The Bolt Report, and Credlin.

Lachlan Murdoch-owned Nova entered into a deal to resell Acast’s inventory in Australia last year, with CEO Cathy O’Connor saying at the time that the deal “represented the largest digital audio network in Australia, in terms of weekly audiences”.

Jay Walkerden, Nova Entertainment’s head of podcasting said: “We continue to grow our podcast offering in Australia and overseas which allows us to work with some of the world’s leading publishers. The Sky News opportunity allows us to collaborate with our commercial partners to target their vast digital audience in the Australian market.”

Tim Love, head of digital, Sky News Australia, explained that audio is a critical component of Sky News’ digital strategy. “We are excited about working with NOVA Entertainment and Acast to improve our audio content offering across existing programming with Australia’s biggest names in news and politics, and through exciting new formats which are in the pipeline,” he said.

“The powerful combination of NOVA and Acast gives us the opportunity to work with best-in-market sales and technology teams, delivering leading audio content initiatives to the marketplace which will reach and engage with Australia’s most influential consumers.”

Henrik Isaksson, Acast’s Australian country manager added: “The deal took place due to the demand we have seen from agencies and brands for this type of content and the environment it offers.

“Our technology stack and Nova Entertainment’s extensive footprint in this market has been a true recipe for success together with rapid uptake of listenership in the Australian market.”


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