Nissan appoints Omnicom to media buying account, ending decade-long relationship with Dentsu Aegis Network

Car manufacturer Nissan has ended its long-term relationship with Dentsu Aegis Network, handing its media account to Omnicom Media Group (OMG).

A new subsidiary of OMG, United, will manage the Nissan account from South Melbourne.

Nissan is aligning its media account globally

Rebecca Williams, general manager of brand and communications at Nissan Australia thanked Dentsu Aegis Network for its long-term service to the brand.

“We would like to thank the team at Dentsu Aegis Network for their professional working relationship, great creativity and dedication to Nissan Australia for over a decade,” she said.

The account shift is part of Nissan’s move to align its media agencies globally, according to the brand.

“With such a strong global understanding of the Nissan brand, combined with great local knowledge, United is in the ideal position to support Nissan and our communications objectives in Australia,” Williams said.

Omnicom has been approached for comment.

Vivienne Kelly

Vivienne Kelly is the editor of Mumbrella. Throughout her career she has worked as a journalist and editor across a number of consumer and B2B finance and real estate titles. She has also spent time in public relations across the health, finance and energy sectors.

topics media buying, Nissan, Omnicom, Omnicom Media Group, Rebecca Williams

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