Nissan appoints Omnicom to media buying account, ending decade-long relationship with Dentsu Aegis Network

Car manufacturer Nissan has ended its long-term relationship with Dentsu Aegis Network, handing its media account to Omnicom Media Group (OMG).

A new subsidiary of OMG, United, will manage the Nissan account from South Melbourne.

Nissan is aligning its media account globally

Rebecca Williams, general manager of brand and communications at Nissan Australia thanked Dentsu Aegis Network for its long-term service to the brand.

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