Bupa creates new campaign message ‘Life is a gift. Take care of it’

January 15, 2018 4:07

Healthcare group Bupa has launched a new campaign focusing on the fragility of life.

Created by AJF Partnership, the ad is an extension of the brands ‘Health & Care’ brand positioning. It uses the tagline: ‘Life’s a gift. Take care of it’.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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5 COMMENTS

Ad critic 15 Jan 18

Snoooooooze.

Such a fall from grace since “Find a healthier you”

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Johanna Young 16 Jan 18

I love it! Well done BUPA.

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Darryl 16 Jan 18

It’s been 10 years and Bupa is still trying to get people to stop capitalising Bupa. Your reference is hurting their performance bonus.

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Love it 19 Jan 18

Totally love it. Great strat, excellent production, great work Ajf!

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Cooper 27 Jan 18

I do not like the religious inference that life if a gift, it is NOT. Life is
simply the result of nature, like all other living things

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Bupa creates new campaign message ‘Life is a gift. Take care of it’

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