Nissan asks ‘what if’ in new brand campaign
Nissan has created a new campaign to cement its “innovation that excites” positioning.
The campaign is part of a global re-brand.
Whybin TBWA created the Australian work, which features footage of the GT-R at Phillip Island.
The campaign features a 30 and 45 second TVC as well as extensive outdoor and digital placement.
William F Peffer Jr, CEO Nissan Australia CEO said in a release: “Nissan is experiencing strong growth in terms of volume and market share, but we also see strengthening our primary brand as an important part of our journey towards our ultimate goal of becoming the number one full-line importer in Australia.”Credits
Agency credits
Whybin TBWA
- ECD – Paul Reardon
- Copywriter – Michael Syme
- Art Director – Peter Kirwan
- Producer – Richard Hearman
- GAD – Mike Napolitano
- AD – Matt Chiodo
- AD – Julia Unwin
- AM – Pippa Skinner
- Digital CD – Damian Royce
- Copywriter – Tara Ford
- Art Director – Sarah Vincenzini
- Digital Tech – David Cox
- Designer – Freida Handoko
- Producer – Mish Fabok
- AD – Paul Arena
Carat (Media)
- Group Business Director – Nat Kean
- Business Manager Sally Lipshut
- Digital Business Managr Simon Kallgren
- Digital Business Exec Adbul Yacine
- International Footage – TBWA Chiat Day
- Global Creative Director – Mark Sheldrake
What if…… we copied Honda’s advertising? What’s next?
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Ooops! The Honda campaign was Soooooooooo much better….
https://www.youtube.com/watch?v=quH49R6XmPE
Honda will be would be happy, they should capitalise on nissans err now.
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I was worried for a second then i realised this is Melbourne not Sydney work.
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Dear Bill,
Can I borrow a GT-R please. I don’t believe it can do 0-100 in 2.8 seconds.
A couple of months should do.
Cheers,
AdGrunt.
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So you have used the US tvc with new footage? The one that’s a year old. Wheres Robert Downey jr?
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…um…it looks nothing like the Honda TVC? at least not the one at the other end of that link. I like the Nissan work.
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No, it doesn’t look like the Honda TVC, I think that’s the point. Honda took the same premise and added an idea, imagination and personality.
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