Nissan positions X-Trail as ‘family proof’ in new ad

Nissan is promoting its “all-new” X-Trail with an ad which celebrates the car as suitable for a large family, introducing the positioning of “Family proof”.

The commercial, created by Whybin\TBWA features a family’s off-road adventures which sees the car drive through a corn crop and what appears to be a factory handling radioactive waste, ending with the father turning to his kids in the backseat to say “that could have been messy” to see they are covered in food and green slime they had been playing with before their bumpy adventures.

It is running across the major TV networks and STV until May and is supported with metro and regional outdoor and digital executions including YouTube and Yahoo buyouts.

Media for the campaign was booked through Aegis.

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