Nissan Pulsar’s race to hospital finally gets clearance from ad watchdog after double bans
A Nissan ad featuring a couple racing to a hospital just to see how long it takes them, has been okayed by the advertising watchdog at the third time of asking.
Earlier versions of the ad for the Nissan Pulsar were twice banned by the Advertising Standards Board because they suggested unsafe driving.
The first version was banned because it featured the apparently pregnant female passenger – revealed at the end to be wearing a fake bump – urging the driver to go faster.
But after Nissan put out a re-edited version, with the woman’s words removed, and a lower engine noise, the ad was banned again because it also featured the car racing close behind another vehicle and the man talking about beating his personal best.
Phew! World has been saved.Now we can all get some rest.
What didnt ASB ban it for crap writing….and an even shittier reveal…..
Maybe I am a bit dumb but on the original version I innocently thought the couple were doing a trial run to see how long it would take them to get to hospital when the real baby comes!!