Nissan unveils dual Twitter campaigns for Micra and Dualis
Two Nissan brands have simultaneously launched Australian marketing campaigns centring on Twitter.
A push for Nisan Micra conceived by TBWA’s interactive agency Tequila Sydney has seen the launch of Tweet City.
The service invites Twitter users to enter their own details or others and tells them about the characteristics of their tweets.
It also showcases the Micra and offers a chance to win one as a part of a database creation exercise.
And Tequila is also behind the digital component of an integrated push for Nissan’s Dualis.
The brand has created a WotsInTheDualis? Twitter profile. Followers are given clues and they have to guess what item is hidden in the car boot to win a prize. Further clues are given on the What’sInTheDualis? website which consumers can discover by exploring the animated car. TVC accompanying the campaign breaks on Sunday.
The TVC element of the campaign breaks on Sunday.
I’m glad I’m not the target audience of the Micra, to put me in the same basket as Nicole Richie is offensive!
That said, it’s reminiscent of the work that was done for Meet the VW’s that was done using a Facebook profile analysis – http://www.facebook.com/apps/a.....0124610377
User ID not verified.