Nissan unveils dual Twitter campaigns for Micra and Dualis

Tim Burrowes

August 13, 2009 10:34

Two Nissan brands have simultaneously launched Australian marketing campaigns centring on Twitter.

A push for Nisan Micra conceived by TBWA’s interactive agency Tequila Sydney has seen the launch of Tweet City.

The service invites Twitter users to enter their own details or others and tells them about the characteristics of their tweets.

It also showcases the Micra and offers a chance to win one as a part of a database creation exercise.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

BG 14 Aug 09

I’m glad I’m not the target audience of the Micra, to put me in the same basket as Nicole Richie is offensive!

That said, it’s reminiscent of the work that was done for Meet the VW’s that was done using a Facebook profile analysis – http://www.facebook.com/apps/a.....0124610377

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