No-go for Australia in effectiveness Lions
Australia has no contenders in the new Creative Effectiveness category at the Cannes Lions.
Just ten entries from around the world have been shortlisted.
Only shortlisted entries from the previous year are eligible for the award which aims to prove the impact of a creative idea on the client’s business.
Australia had eight entries. Juror Sudeep Gohil had suggested that four of those might be contenders. However, none of them made it through.
One New Zealand entry did make the list – Colenso BBDO Auckland’s work for TVNZ to promote TV show The Pacific. The campaign saw the staging of an aerial dogfight.
The global contender to beat will be Wieden & Kennedy’s Old Spice The Man Your Man Could Smell Like campaign.
Wow. No ones gonna enter these next year unless you reckon you’ve got an unbelievably good, world beating case
User ID not verified.
@Anonymous
Shouldn’t that always be the case?
User ID not verified.
@6.12 I think that’s the idea
User ID not verified.
Given that the client’s business pays for agency salaries, owner’s profits and awards junkets, isn’t this the only award that matters?
User ID not verified.