No-go for Australia in effectiveness Lions
Australia has no contenders in the new Creative Effectiveness category at the Cannes Lions.
Just ten entries from around the world have been shortlisted.
Only shortlisted entries from the previous year are eligible for the award which aims to prove the impact of a creative idea on the client’s business.
Australia had eight entries. Juror Sudeep Gohil had suggested that four of those might be contenders. However, none of them made it through.
One New Zealand entry did make the list – Colenso BBDO Auckland’s work for TVNZ to promote TV show The Pacific. The campaign saw the staging of an aerial dogfight.
The global contender to beat will be Wieden & Kennedy’s Old Spice The Man Your Man Could Smell Like campaign.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Wow. No ones gonna enter these next year unless you reckon you’ve got an unbelievably good, world beating case
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@Anonymous
Shouldn’t that always be the case?
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@6.12 I think that’s the idea
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Given that the client’s business pays for agency salaries, owner’s profits and awards junkets, isn’t this the only award that matters?
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