No-go for Australia in effectiveness Lions
Australia has no contenders in the new Creative Effectiveness category at the Cannes Lions.
Just ten entries from around the world have been shortlisted.
Only shortlisted entries from the previous year are eligible for the award which aims to prove the impact of a creative idea on the client’s business.
Australia had eight entries. Juror Sudeep Gohil had suggested that four of those might be contenders. However, none of them made it through.
Wow. No ones gonna enter these next year unless you reckon you’ve got an unbelievably good, world beating case
@Anonymous
Shouldn’t that always be the case?
@6.12 I think that’s the idea
Given that the client’s business pays for agency salaries, owner’s profits and awards junkets, isn’t this the only award that matters?