No hidden vegies or voting advice in Masterfoods’ Democracy Sauce

Masterfoods Australia has hit on a widely used and accepted cultural reference – ‘the democracy sausage’ – in a campaign to promote its brand through a slathering of Democracy Sauce.

Around 4000 bottles of Democracy Sauce-labelled tomato sauce will be sent out across the country to sausage sizzles staged outside polling stations for the 3 May election.