F.Y.I.

Nokia hosts retail event at Ivy

Nokia is hosting an event for its retail partners at Ivy in Sydney this evening.

The announcement:

Tonight, Ivy will be the backdrop for Nokia‟s Celebratory Roadshow Sydney Party, with DJ Havana Brown as special
guest. The Sydney event follows a highly successful night at Melbourne‟s Eve Nightclub last week which saw over
350 of Nokia‟s retail partners treated to a preview of Nokia‟s latest handset, the Nokia N9, while enjoying cocktails and canapés and dancing the night away.

April5, Nokia‟s preferred agency for trade events, has worked with Nokia to bring together both the Melbourne and Sydney events as part of Nokia‟s Celebratory Roadshow. Responsible for all components of the roadshow, April5 liaised with Havana Brown‟s agent to secure her involvement, flew her up from Melbourne, and coordinated all elements from invitation design, to venue, catering and prize sourcing.

“If Melbourne‟s event is anything to go by, tonight should be a huge success. Havana Brown was amazing in
Melbourne last week and she was the perfect entertainer for our guests. We wanted to deliver stylish yet dynamic
launch parties for the Nokia N9 to reflect the look and feel of the handset. We accomplished that in Melbourne and we
are confident of delivering a similar experience again tonight,” said Alicia Beachley, CEO of April5.

Expected to attend tonight‟s event are representatives from Nokia‟s retail partners including; Telstra, Optus, Vodafone Hutchison Australia, Telechoice and Harvey Norman. With prizes on offer for „The Best Sales Pitch‟ and the top scorer at an Angry Birds game-off, competition is set to be fierce as guest vie for 18 carat gold Nokia Oro handsets, Westfield vouchers and their very own angry bird toys.

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