Non-alcoholic spirit brand signs Aussie cricket captain as ambassador

February 19, 2024 1:53

Non-alcoholic spirit company Lyre’s has signed a partnership with Pat Cummins, welcoming the Aussie cricket captain on as one of the brand’s global ambassadors.

The partnership symbolises a union of athletic excellence with a commitment to a balanced lifestyle, as people increasingly embrace mindful alcohol consumption.

Cummins

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.