TikTok partners with Sydney Mardi Gras, launches pride campaign

February 19, 2024 1:16

TikTok has signed on as an official media partner of the Sydney Gay and Lesbian Mardi Gras this year, celebrating with the launch of its TikTok Visionary Voices list and pride campaign, ‘#YouBelongHere’.

Through a year-long program, TikTok will be amplifying voices within the LGBTQIA+ community through the Mardi Gras Visionary Voices list, showcasing 13 creators, small businesses, partners and the significance of embracing authenticity.

The voices will continue to use TikTok as a platform of education, entertainment and advocacy, but in an amplified manner.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.