‘Not just another media agency’: Direct Response Media announces rebrand
After 10 years, Direct Response Media is rebranding to UNDIVIDED, ‘born from the desire to unify marketing in an increasingly fragmented world,’ Mumbrella can exclusively reveal.
“We’re not interested in simply buying media,” CEO Jonathan Rolley said.
“We’re here to forge genuine connections between brands and consumers. To do that, we need to move beyond fragmented strategies and embrace a truly unified approach.
“It’s time for a revolution in media. We believe in a holistic approach, where creative and media intertwine seamlessly to forge meaningful connections and drive tangible results.”
UNDIVIDED consists of a team of media specialists, data scientists, and creative thinkers.
“We believe in the power of collaboration, and we’ve got incredibly strong partnerships with our clients,” Rolley added.
UNDIVIDED has invested heavily in cutting-edge technology, including Accelerated MMM, Advanced Attribution, and 24/7 Incrementality.
The agency is also attempting to go further, pioneering a MEMORY program that taps into the minds of consumers, using attention metrics and neuro-encoding and neuro-analysis.
Rolley’s interest in the human mind started at the age of 18 with a life-threatening brain tumour.
Over the past decade, he’s worked with some of the world’s leading neuroscientists, creative directors, and neuro-analysis firms to decode how advertising influences both consumer behaviour and the impact ads have on the human mind.
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