Nourished Life partners with Oliver Grace for new brand and website

Nourished Life has partnered with Oliver Grace to launch its new brand and website.

The announcement:

Nourished Life, the clean-beauty and healthy-living online store founded by Irene Falcone has partnered with brand and user experience agency Oliver Grace to relaunch their online shopping experience along with a significant brand update.

With a loyal customer base and extensive product offering, Nourished Life’s new look aims to present a grown-up, new chapter for the company whilst maintaining it’s warm, authentic, Australian appeal.

Lani Barmakov, Nourished Life’s E-Commerce Director who led the project explains the overhaul;

“At Nourished Life we are committed to our mission of sourcing the cleanest and most natural products available. We have built a passionate audience of conscious shoppers that trust our offering and recommendations. We needed our brand and online shopping experience to reflect that.”

Nourished Life worked with Oliver Grace to create a full new identity system for the master brand and private brand offerings, including new logos, colours, physical and digital touchpoints. Adjacently a new e-commerce website was delivered incorporating customer insights from a recent study to uplift the online shopping experience.

Nick Lehrain, Creative Director and co-founder of Oliver Grace says reimagining the brand whilst protecting its unique charm and identity was front of mind.

“What started with Irene’s mission has now grown into a thriving community of Nourished Life shoppers each on their own path to cleaner and healthier living. We wanted to celebrate these individual journeys and deliver the next iteration of the brand and digital experience that felt familiar yet exhibited a more mature, refined aesthetic.

“The Nourished Life website houses an incredible volume of brands and products, and with such variety we have aimed to deliver a human-centred, intuitive shopping experience that makes the ‘switch to natural’ easy, exciting and encourages people to try something new.”

Client: Nourished Life
Agency: Oliver Grace

Source: Oliver Grace media release


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