News Corp Australia and Nova form strategic podcast partnership

News Corp Australia and Nova Entertainment have launched a strategic podcast collaboration which will see them amplify the reach and commercial scale of their podcast suites.

Through the partnership, clients will be able to scale their audio advertising and sponsorship inventory with access to News Corp Australia and all its assets, including Sky News.

News Corp Australia and Nova Entertainment will continue working together in the podcasting space

Nova CEO Cathy O’Connor said the partnership will help further the growth of both company’s podcast offerings.

“We are proud to be working in the podcast space with News Corp Australia, who share our ambitions for growth in the podcast sector and who also believe in the power of audio to amplify their market-leading content,” said O’Connor.

Michael Miller, News Corp Australasia’s executive chairman said: “News Corp Australia’s media brands continue to invest in original high-quality audio storytelling. Through News Cast, our audio network, we are delighted to partner with Nova Entertainment, accelerating our commercial and production capabilities.”

The new partnership brings together Nova’s expertise in audio sales and News Corp Australia’s premium audio content. Acast remains the hosting and distribution partner for Nova and will also host, distribute and monetise News Corp Australia’s content while providing analytics on consumption behaviour of their podcast content.

Nova and Acast will host all of News Corp Australia’s podcasts, including The Teacher’s Pet, Who The Hell Is Hamish?, Life and Crime with Andrew Rule, and The Matty Johns podcast.

The partnership will also see Nova and News Corp collaborate on co-productions following success with the Police Tape podcast series, which launched in March this year, with another series will be released in November.

Jay Walkerden, Nova head of podcasting said: “This partnership sees our companies come together to offer listeners some of the best podcast content in Australia and ensure we continue to develop high-quality podcast content in line with Australian audience expectations.”


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