NOVA appoints Nine exec as digital commercial director

NOVA Entertainment has announced the appointment of Esther Carlsen as digital commercial director.

Carlsen brings over two decades of experience to the role, most recently as commercial director for Nine Digital Audio. She was GM at Bench, and managing director at Group M’s programmatic business unit, Xaxis, as well as working in sales at Yahoo7! and ninemsn.

In her role at NOVA Entertainment, Carlsen will  drive the company’s live and on-demand digital audio offering, ensuring advertisers can access a market-leading standard of digital product, service and capability.

Nicole Bence, who joined NOVA late last year in the role of Chief Commercial Officer, says of Carlsen’s appointment: “Audio is the fastest growing digital media in Australia and there are few executives better placed than Esther to capitalise on that opportunity.

“I’m confident she’ll play a critical role in continuing to drive the transformation and adoption necessary for us to lead the market.”

Carlsen said: “I’m excited to be joining the NOVA team at such a pivotal point in their transformation, to become an all of audio business. After learning of the company’s vision, I believe my experience across both the buy and sell side will enable me to help clients unlock the full value of the growing audiences across the network.

“As the media landscape becomes more complex, I believe NOVA have a compelling offering that will help clients and agencies optimise their spend and maximise their reach and impact.”

Carlsen starts today.


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