Nova to deliver new Brisbane Broncos podcast
Nova and the Brisbane Broncos have teamed up to launch a new podcast.
The announcement:
Nova Entertainment has partnered with the Brisbane Broncos to produce an insightful new podcast that looks at what happens behind the scenes of one of the most successful NRL clubs. The podcast will focus on what happens off the footy field with exclusive interviews, with not only the players but also the people behind the scenes who are integral to their success.
In the first partnership of this type between Nova Entertainment and Brisbane’s popular NRL club, The Broncos Podcast will be hosted by former Bronco great Jharal Yow Yeh (JYY). Launching on 6 March, prior to the team’s first game for 2018, a new episode will be released each week for the duration of the season.
“We are always looking for different ways to engage with our members and fans at the Brisbane Broncos, and podcasts are an increasingly popular platform that we have been really keen to move into as a club,” said Steele Tallon, Brisbane Broncos General Manager, Communications & Digital Media.
“Nova Entertainment is a market leader in the podcast space, so there is no better partner for us to work with to produce some compelling content for our loyal Bronxnation.”
JYY will go behind the scenes into the inner sanctum of the Brisbane Broncos with exclusive access to the locker room and to their lives away from footy.
We’ll find out what they think about retirement, what superpower they want, who the best gamer is, what sport they like to play away from footy and the nicknames they have for each other that you won’t hear anywhere else.
With exclusive access, JYY will also discover their superstitions, what a day in the life of a Bronco is like, tour their homes and chat to player’s partners, wives, mothers and grandmothers.
In the first episode to air on 6 March, Sam Thaiday will reveal his number one priority after footy this year, JYY will look at what happens inside the new Broncos 27 million dollar facility that’s only for the players and he will discuss who got up to mischief during the players recent trip to PNG.
Jay Walkerden, Nova Entertainment’s Head of Podcasting and Brisbane General Manager said, “As one of the biggest sporting franchises in the country, The Broncos Podcast will give brands the chance to connect with a very engaged audience with content that you won’t find anywhere else.”
Nova Entertainment formed a partnership with Acast, the world’s leading technology platform for on-demand podcasting, in February 2017. This partnership has seen NOVA Entertainment become the biggest commercial podcast player in Australia. The Broncos Podcast is the latest of NOVA Entertainment’s compelling commercial offerings, which includes Meet Me At The Barre, a six part series in partnership with The Australian Ballet that reveals the stories behind the performers of one of Australia’s most respected creative companies; two series of the award winning Modern Babies, a podcast that provides support and knowledge about fertility and the IVF process as well as a rapidly growing portfolio of content offerings.
The Broncos Podcast will launch on Tuesday 6 March with weekly episodes to be released weekly during the NRL season. It will be available at novafm.com.au, acast, Apple Podcasts, as well as the Brisbane Broncos website.
Source: Nova
