Nova gets Taylor Swift for next Red Room gig
Nova has signed its biggest ever artist deal for its Red Room activation with Taylor Swift set to perform at Hamilton Island.
The release:
NOVA Entertainment has secured the biggest artist in the world, TAYLOR SWIFT, to perform against the extraordinary backdrop of Hamilton Island in the biggest Nova’s Red Room ever. The only way to win access to this experience is through the Nova Network and partner channels from 2 November.
Nova continues to lead the market to deliver listeners, fans and partners with the biggest music and content experiences and unique access to the world’s greatest artists. Nova’s Red Room with Taylor Swift will provide fans with an unforgettable and intimate experience at one of Australia’s most iconic destinations, Hamilton Island located in the heart of the Great Barrier Reef.
Nova has partnered with world-class destination Hamilton Island and Australia’s national airline Qantas, to create a lifestyle experience set amongst the Great Barrier Reef.
Tony Thomas, NOVA Entertainment Chief Marketing & Digital Officer said, “After 90 Nova’s Red Rooms, with some of the world’s leading music artists, it doesn’t get any bigger than this. Nova is dedicated to provide the biggest live music experiences for our listeners and clients and having the biggest artist in the world, Taylor Swift, perform exclusively for our lucky Nova listeners confirms Nova’s Red Room as Australia’s leading live music brand. I would like to acknowledge our partner in Frontier Touring in helping to make this happen.”
Seven-time Grammy Award winner and the youngest recipient of the Grammy Award for Album of the Year, Taylor Swift is the only artist in history to have three albums hit 1 million in the first-week of sale (Speak Now,RED and 1989). One of Time magazine’s 100 Most Influential People in the World and twice voted Billboard Magazine’s Woman of the Year, Taylor Swift will front a very special Nova’s Red Room during her Australian leg of The 1989 World Tour.
Taylor Swift is known for her close relationship with her fans and this exclusive concert at Hamilton Island will provide the opportunity for supporters to see her perform live at an intimate location. Hosted by Kent ‘Smallzy’ Small, the only way to win access to this unique experience is through the Nova Network and partner channels from 2 November. Fans at home will be able to check out the experience on Nova’s digital and social channels during the tour.
Nova’s Red Room, Australia’s biggest live music brand, has produced over 90 events featuring international and local artists including Madonna, Usher and Bruno Mars. Following the success of the first Nova’s Red Room Global Tour in 2014, in July this year the second global tour saw 26 listeners travel to Dublin, London, Dubai and Sydney to see headline artist Ed Sheeran and six huge international artists.
Nova’s Red Room presents an exclusive fan event with Taylor Swift at Hamilton Island, thanks to Qantas
Source: Nova press release
