Nova increase number of ads by 80 per cent
Cathy O’Connor DMG
Radio network Nova is now broadcasting 80 per cent more ads than it did three years ago, the boss of the radio station has revealed, in a debate that also saw Foxtel admit that it has gone the other way, reducing the number of ads it carries because of subscriber feedback.
Speaking at a debate organised by the Australian Communications and Media Authority, Cathy O’Connor, CEO of DMG Radio Australia was asked about the number of minutes per hour of advertising being broadcast, and whether listeners objected to ads.
Until three years ago, Nova famously had a “never more than two ads in a row” policy.
Quote: “Our experience is that our listeners don’t hate advertising”
Coming up next on Nova 96.9 we have 90 minutes of non-stop ads.
Nova: Never more than one song in a row.
Nova – 80% more ads in a row.
Putting the commercial back into commercial radio.
Honestly its a business ppl, if agencies want pay huge premiums on costs per thousand methodology then this would always be the case. (Just sayin…)
This is why I stopped listening to Nova and started listening to 2day fm again… and jjj
If Foxtel makes less than 10% from advertising, why not drop it altogether and watch the new subscribers roll in.
I’ll happily pay the 13 bucks a month for Spotify Premium, to not have to waste time listening to annoying ads… traditional FM radio = dead to me!