Nova launches 24/7 Taylor Swift station… are you ready for it?

Those alchemists over at Nova have discovered the perfect formula for a successful radio station: just play nonstop Taylor Swift songs.

The wonderfully named Nova (Taylor’s Version) will be streaming non-stop Taylor through the Nova Player App or on until her tour hits Australia in February 2024.

The station is also giving away tickets on December 8 – I assume this is what the “major giveaway” teased for that date refers to.

“We’re gearing up to round off one heck of a year, so if your ears perked up at the mention of Ms Swift, you’ll want to pay attention,” Nova announced.

Listeners can also win $1,000 Kmart vouchers each day just by listening to the station which is what you were going to do anyway. 

Over to you, Smallzy.

“We all love Taylor and can’t wait for her to make her way here next year. Nova (Taylor’s Version) will be the perfect playlist for fans to countdown to her The Eras Tour concert dates”.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.