Nova pulls teddy-bear-in-blender ad after viewers mistake it for dog

what a precious society we live in….

“here precious, precious, precious… anybody seen my dog?”

LMFAO

I have to say i did think it was a dog on first glance – there was debate in the office until we played the video and heard the teddy reference….. on first glance you’d easily mistake it for a real dog though – but ridiculous to have to pull the ad altogether..

Well they get the kinds of listeners they deserver really.

Anyone really surprised? It was only a matter of time – as sure as Perth people don’t know how to merge in traffic this ad was bound to upset the peanut gallery 🙂

Is this a reflection of the ongoing seeming loss of the once celebrated Australian laconic sense of humour or was the speed of removal part of a grander plan – perhaps a publicity stunt ?

I see bad taste rules. Sort of reflects the radio station it is promoting.

It looks like a dog!!!

Soft Toys!! When will you learn! At 3am when you are blind drunk & you decide to go to an Ad Agency with some dude in an ironic tshirt and converse trainers ITS NOT FOR A CUP OF MILO! Allegedly……”

Would a cat have been better ?

Gee, doesn’t the fact that the blender doesn’t fill up with red goo give people a hint that it isn’t a real animal?

not being precious nor do i sit in a peanut gallery, or suffer from a lack of humour…. this very simply looks like a dog.
have shown this clip to several people to see what they thought and they all had the same reaction – they thought it was a dog.

it could’ve been mistaken for a bow wow until the button was pressed. Where was the blood! Shylock would’ve been thrilled.

the time lapse between the first shot of the “dog” and the initial blend is 4 seconds…. plenty of time for people to have several thoughts…

simple solution – replace the “dog” with an obvious teddy.

Teddy or puppy ? Turn the audio up and listen to the ad…it starts with a shot of a teddy bear, the v/o says “bye, bye Teddy”.

Oh…. I thought they meant the ad was a dog!

poor teddy

that teddy had it coming…

Why didn’t they just use a Teddy BEAR!

we might live in a “precious” society.. right or wrong, but who the hell didn’t see this coming? i would have not even gone down that path, might have thought it tho, but ffs… use your brain!

Political correctness gone mad

With or without the teddy it’s a pretty lame ad … doesn’t really give me a sense of what the show’s about … particularly since they’re a new-ish team that clearly haven’t yet given Sydney a reason to tune in.

Agreed David. Perhaps NOVA should think about building their brand before executing slapstick promotional concepts …

…. Will it blend.

Yes.

well they’ve lost a listener

this is so stupid. it was stupid even to put a teddy bear it looks like a dog . its cruel but i guess they thought it was funny .. lammmmmeeeeeeeeeeeeeeeeeeeeeee ad ever seen

>>Would a cat have been better ?

So many cats. So few recipes.

I saw this today on the news.. and freaked – even though it’s a bear, it still freaked me out.. the whole though of it is left with me… that’s the worst part.

when i saw this on the news flash i thought it was a real dog and my 7 yr old daughter saw it too and she was devastated. why would u even use this shit for promoting a radio station. morons. i only found out it was not real when i searched for it on the net. now my daughter has gone to bed thinking about it.

well if adults think its a dog how do you think kids would see it

that was a drop bear, before blending.

Does the line ‘bye teddy’ not clarify enough????

Think of the teddy. Will someone please think of the teddy!