Nova pulls teddy-bear-in-blender ad after viewers mistake it for dog

Nova has pulled its ad for the Merrick, Dools & Ricki-Lee breakfast show’s For Love & Money promotion after just one day – after viewers wrongly thought it showed a dog rather than a teddy bear in a blender.

As Mumbrella reported yesterday, the Happy Soldiers campaign challenges listeners to the Sydney radio show to pledge a sacrifice in exchange for cash.

But after the ad aired last night, the station began to get complaints. And the Advertising Standards Board told Mumbrella that it had received “six or seven” complaints today.

A statement from Nova 969 said:

“Nova 969 is currently running the second phase of its ‘Love & Money’ campaign and two TVCs were launched yesterday to promote it.

“A toy teddy bear is featured in one of the TVCs. It is not an animal, it is a stuffed toy, and it was never our intention for it to be perceived otherwise.

“We value the views and opinions of our listeners and based on some complaints received, Nova 969 has pulled the ad off-air.

“Nova 969 is a huge supporter of the prevention of cruelty to animals and would in no way want to reference the mistreatment of animals, and this was never the intention of the ad”.


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