Australian retailer offers content-for-links deal

A major pet food retailer is offering Australia’s bloggers free content in exchange for site links.  

source_bottle_pet_bloggersA callout on PR information site Source Bottle from Vet Shop Australia offers “quality, unique and exclusive content for free for use on your website”.

The move comes as brands become increasingly serious about building SEO through content creation.

The offer promises: “All articles to be written by professional writing team this is an opportunity to get some very high quality content at no cost.  All we ask for in exchange is a short bio (2/3 lines at the end of the article and appropriate links back to our website from with the articles we provide.”

When Mumbrella approached Vet Shop Australia, the company said it would discuss its strategy in return for a link to their site. We declined.


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