Nova’s Kate, Tim & Marty extend reach across regional platforms
Kate, Tim & Marty are set to be syndicated across 48 regional stations.
The announcement:
Nova’s Kate, Tim & Marty, Australia’s number one national Drive show, will expand its reach beyond the metropolitan market with the award-winning show to be syndicated across 48 regional stations from Monday 22 January.
Such was the demand for the consecutive Best On Air Team (FM) ACRA* winning show, Kate Ritchie, Tim Blackwell and Marty Sheargold will not only return to the Nova Network for a fifth year but will now be heard on Grant Broadcasters, Ace, Super Radio Network, Redwave and Snow FM from today.
Luke Minto, NOVA Entertainment’s Sydney General Manager said, “This is a brilliant opportunity to share the content and the great listening experience that Kate, Tim & Marty offer listeners on their drive home. A truly unique show that will now welcome a few more million listeners to the many in-jokes.”
The extension of Nova’s Kate, Tim & Marty Drive show will allow these regional areas to secure market leading content and will expose the team to a wider market across radio, podcast, mobile and social platforms. Syndication will provide greater promotional opportunities for both the Nova Network and the regional stations.
Kate, Tim & Marty are the number one national Drive show with a share of 12% and over 1.4 million listeners** and have held the number one spot for 8 out of 8 surveys*** in 2017. Nova’s Drive team have a strong social media following with over 96K followers on Instagram, over 30K on Twitter and 3.2 million followers on the network’s Facebook.
Nova’s Fitzy & Wippa has been syndicated for four years with the duo heard across 38 regional stations on Grant Broadcasters, Ace, Redwave and Snow FM around Australia.
Kate, Tim & Marty can be heard from 4pm to 6pm weekdays on the Nova Network
Source: Media release
