‘Now is the right time’: Adam Sadler steps down as SBS director of media sales
The director of media sales for SBS, Adam Sadler has announced he is departing the company after 15 years with the company.
Throughout his tenure, Sadler has worked with the broadcaster to stay ahead of the commercial digital transformation strategy and has been responsible for shifting the digital business from a handheld to a programmatic operating model.
Sadler was central to several innovative market initiatives, including SBS On Demand’s opt-out for advertising in certain categories and SBS’s Beyond 3% Initiative, which has helped grow media spend in the First Nations media sector.
