NRL and AFL split TV audiences across the country

Nine and Seven’s battle for the ratings win was tight last night, as audiences switched channels dependent on whether they favoured NRL or AFL.

In Melbourne, Adelaide and Perth, Nine’s The Footy Show and Seven’s Front Bar went up against one another in the 8:30pm time slot on the main channels. In Melbourne, The Front Bar took the lead with an audience of 281,000, compared to 137,000 for Nine’s The Footy Show.

In Adelaide and Perth The Front Bar also took the lead, with audiences of 47,000 and 58,000 compared to Nine’s 26,000 and 34,000. But in Sydney and Brisbane, Nine’s NRL version of The Footy Show attracted much larger audiences.

The Front Bar ran on multi-channel 7mate at 12:00am, while The Footy Show ran on the main channel at 9:45pm. In Sydney and Brisbane the audiences were 85,000 and 99,000 respectively. Seven’s The Front Bar had audiences of 4,000 in Sydney and 2,000 in Brisbane.

Earlier on in the evening in Sydney and Brisbane, Nine ran the NRL match between the Brisbane Broncos and the South Sydney Rabbitohs, which had an audience of 460,000. In Sydney and Brisbane, Seven aired the film Notting Hill.

Overall the night was led by news, with Seven taking the lead over Nine. At 6pm, Seven News achieved a metro audience of 1.019m, beating Nine News’ 886,000 metro viewers at 6pm.

Nine News attracted bigger audiences in Sydney and Melbourne, while in Brisbane Adelaide and Perth, Seven’s bulletin was more popular.

In entertainment, the most watched program was Ten’s The Bachelor Australia, which had an audience of 822,000. The program also led key advertising demographics 16-39s, 18-49s and 25-54s.

OzTAM’s overnight preliminary ratings show Nine as the leader of Thursday night from a main channel perspective, with a share of 19.8%. Seven’s share was 18.6% while Ten’s share was 15.1%. ABC and SBS had shares of 9.9% and 7.5% respectively.

But from a network perspective, Seven took out the win, with a share of 28.3%, boosted by multi-channels, 7TWO, 7mate and 7flix. By comparison, Nine Network had a 27.4% share, despite 9GO being the multi-channel with the biggest share – 4.3%. Network Ten’s share was 20.2%, ABC Network had a 14.8% share and SBS Network finished with a share of 9.3%.


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