NRL encourage public to take detection survey for bowel cancer

The NRL is encouraging the public to take a bowel cancer detection survey in a new campaign aimed at raising awareness of the disease.

The ‘NRL Kick Bowel Cancer’ campaign, produced in collaboration with The Gut Foundation, Cancer Council NSW and Bowel Cancer Australia by Banjo, sees NRL players head out onto a field where footballs are laid out on the pitch to represent the number of men and women who die from the disease.

Narration directs viewers to take a detection survey online.

NRL head of community Adam Check said: “Through the power of Rugby League and the voice of our players and our Ambassadors, we recognise that we can make a positive impact on issues like Bowel Cancer.”

The campaign will run across the 2014 NRL Telstra Finals Series.

Developed by Banjo, the ad was directed by Damon Cameron through Collider and post production by Cutting Edge.

Banjo managing partner Andrew Varasdi said: “Banjo was proud to work with such influential partners to develop the NRL kick bowel cancer campaign. Too many lives are unnecessarily lost to bowel cancer each year.

“We wanted to leverage the strength of the NRL’s players and community to bring bowel cancer into the spotlight and give Australians a simple course of action to kick bowel cancer.”

The campaign follows on from The Jodi Lee Foundation, a charity with the aim of eliminating bowel cancer in Australia, also encouraging Australians to screen for the presence of the disease in a new campaign.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.