News

NRL Grand Final scores Nine a weekly win

Nine’s NRL Grand Final between the Sydney Roosters and Melbourne Storm dominated TV ratings this week, helping Nine defeat free-to-air rivals with a 22.7% main channel share.

The Grand Final match was the easily the most watched program of the week, according to OzTAM’s overnight preliminary numbers, with a metro audience of 2.133m.

Nine won the week with the help of NRL and The Block

Nine’s share was also helped by the Grand Final day entertainment, with 1.223m metro viewers, and Monday’s episode of The Block, which achieved 1.165m.

Seven, which last week nabbed a ratings win with help from the AFL, finished behind Nine, on a 19.4% main channel share. Ten’s Bachelor Australia finale boosted the channel’s share from 12% last week to a 13.1% share across the week. ABC and SBS’s shares were 11.5% and 4.8%, respectively.

From a network perspective, Nine achieved a 30.5% share of audience. Seven trailed behind Nine on a 28.1% share, while Ten’s share was 18.4%, ABC’s was 15.85% and SBS managed a share of 7.2%.

Among the key advertising demographics, the 16-39s, grocery shopper and child, and 25-54s, Nine also took the lead, with shares of 27.9%, 28.7% and 27.9%, respectively.

The most watched multi-channel of the week was 7mate, with an average share of 3.5%.

Seven’s most watched show of the week was its news bulletin, with 966,000 metro viewers. Outside of news, the most watched program for Seven was its Jimmy Barnes special, with 730,000 metro viewers.

Ten’s most watched program was The Bachelor Australia grand finale, which achieved a metro audience of 1.241m in the final moments, and 1.099m across the episode.

On Saturday evening, Seven led the night with its news bulletin. The program had a metro audience of 786,000. Outside of news, Seven’s most watched program was film, Harry Potter and The Philosopher’s Stone, with a metro audience of 520,000.

Ten’s Supercars Championship coverage achieved a metro audience of 499,000, while Nine’s most watched program on Saturday was Nine News, with a metro audience of 685,000.

Seven won Saturday evening with a 33.5% share, beating Nine’s 23.8% and Ten’s 17.4%.

According to year to date figures, with the exclusion of the Commonwealth Games, Seven is up year on year to a 30.6% free to air share of audience, ahead of Nine’s 27.5% and Ten’s 17.4%. Seven also is leading among the key ad demographics.

The tables and graphs below are provided by Nine and sourced from OzTAM data. They only include information on the commercial free-to-air networks Nine, Seven and Ten, and exclude SBS and ABC.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.