The NRL has set up Queensland’s Nate Myles and NSW captain Paul Gallen in an awkward car park meeting to encourage men to talk about mental health issues.
It follows on from the pair’s fight in the Origin series opener last year.
Created by MJW, the coupling of the players comes at a time when Gallen has admitted to being embarrassed about the incident.
In 30 and 60 second executions running across social media, with a TV launch planned, the spots encourage men to go to the State of Mind website where they’ll find information and links to organisations and services that can help.
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Credits:
- Creative agency: MJW
- Agency producer: Christina Wilmot
- Production Company: 8com
- Director: Andy Morton
- Producer: Ivan Barge
- DOP: Andrew Stroud