NRL season launches to 463,000 metro viewers
The NRL season launched last night on Nine to an average audience of 463,000 metro viewers, with 747,000 around the country watching the Melbourne Storm defeat the South Sydney Rabbitohs.
Nine narrowly won the evening with a 27.1% network share against Seven’s 26.3%, and Ten’s 21.4%, but lost the 8:30pm time slot to Ten’s Gogglebox, which pulled 554,000 viewers across the capital cities and won in the three key advertising demographics.
Waking up with a WIN! 🤩 pic.twitter.com/PM0IMzL3UG
— NRL (@NRL) March 11, 2021
Seven ran three episodes of Home and Away from 7pm to 8:30pm, which pulled an average metro audience of 494,000, while Ten put up Bondi Rescue (351,000 metro viewers) and Territory Cops (397,000 metro viewers) from 7:30pm-8:30pm.
As the NRL game continued (it ran from 7:30pm to 10pm), Wife Swap aired on Seven at 8:30pm to just 262,000 metro viewers, while The Royal Fallout at 9pm on Ten – a response to this week’s bombshell interview between Oprah and Prince Harry and Meghan Markle – had 276,000.
After Wife Swap, Seven’s 9:45pm offering was a documentary titled Ant Middleton & Rebel Wilson: Straight Talking, in which the SAS: Who Dares Wins talent takes actor and comedian Wilson on a trip through Mexico. It had 172,000 metro viewers.
The ABC’s Q&A had 292,000 metro viewers, behind Back Roads (469,000), 7:30 (513,000), and ABC News (586,000) on the public broadcaster. It had a 16.7% network share, while SBS had 8.5%, and 7TWO’s three episode run of Murdoch Mysteries made it the most-watched multi-channel with a 4% share.
Seven News topped the evening with 904,000 metro viewers, followed by Seven News at 6:30 with 893,000, Nine News with 822,000, and Nine News at 6:30 with 810,000.
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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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topics
7TWO
Ant Middleton & Rebel Wilson: Straight Talking
Bondi Rescue
Melbourne Storm
Nine
NRL
NRL season
Q&A
Seven
South Sydney Rabbitohs
Ten
Territory Cops
The Royal Fallout
Wife Swap
