Domain jumps on tree and seachange trend in autumn campaign

Domain has taken inspiration from the Australians seeking a seachange or treechange in its Autumn campaign, depicting a man cooped up in a city apartment and being confronted with the paradises of his colleagues homes.

The campaign has focuses on two elements of the property journey, first the desire to find a home that matches your lifestyle, and then utilising the tools on Domain’s site to help buyers and sellers find their perfect match.

The campaign comes off the back of Domain reporting total listing viewings up 30% year-on-year in January and app launches up 67%.

“It is clear that people are loving the Domain experience, and with the increasing confidence in the property market we are excited to inspire home seekers with what’s possible when it comes to searching for a new home and lifestyle,” said director of consumer marketing, Emily Murren.