NRMA asks caravans to take the ‘Sloways’ in support regional communities

Ahead of caravans hitting the road for the summer holidays, NRMA is asking holiday makers to consider taking the ‘slow way’ on their journeys in order to support rural towns and businesses.

NRMA is expecting ‘unprecedented numbers of caravanners’ setting off on trips this summer, with research from the Caravan Industry Association of Australia showing more young families are picking up on the method of travel alongside the traditional ‘grey nomads’.

The campaign, from CHE Proximity, encourages Australians to slow down and appreciate the quieter things in life. The ‘Sloways’ are a network of caravan friendly roads that pass through 30 regional communities across NSW and QLD. A bespoke website showcases all the Sloways routes on offer, helping caravanners plan their itineraries.

The Sloways billboards directing caravanners