Volkswagen looks to ‘world’s smallest dealership’ to drive online sales

November 11, 2020 11:05

The world’s smallest dealership has been created to promote Volkswagen’s new range of small SUVs.

The activation is a 28cm tall, an exact 3D replica of a real dealership and fitted with QR codes that direct viewers to virtual tours of the new cars.

The activation was developed to take advantage of the widespread shift to online shopping that has occurred this year, including big ticket items such as cars. Volkswagen Australia has sold over 460 cars online to the value of $36 million since April.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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