NRMA holds treasure hunt to promote Home Insurance options

NRMA Insurance has commissioned three bespoke portable items in a campaign for NRMA Insurance.

The campaign is to remind Australians that the NRMA Home Insurance Portable Contents option covers portable items without having to list them.

The items, blue in colour, by different artists, have been produced with three media personalities in mind, but are available for consumers to win.

https://www.youtube.com/watch?v=XUVplMK1drU

The items can be won via a treasure hunt for other blue items such as bicycles, surfboards, laptops and guitars around NSW streets or on a Google street view treasure hunt at www.nrma.com.au/contents.

The items to win are:
A necklace by designers 2 by Lyn and Tony for Judge of Australia’s Next Top Model Charlotte Dawson.
A surfboard designed for lifesaver and Bondi Rescue cast member Bruce ‘Hoppo’ Hopkins by Clear Surfboards.
A Macbook Air for journalist Melissa Hoyer created with custom artwork by Kate Banazi.

The treasure hunt campaign was developed by Eleven PR with digital integration coordinated by Whybin\TBWA\Tequila.

The campaign runs in conjunction with NRMA’s TV campaign for the portable items insurance. Whybins previously produced the air balloon ad, directed by Snowtown director Justin Kurzel.

https://www.youtube.com/watch?v=u3n0FpmfQoE&feature=relmfu