NRMA Insurance campaign says thank you to State Emergency Service volunteers
NRMA Insurance has teamed up with the State Emergency Service to create a campaign to mark National SES Week.
The campaign centres on ways for people to say ‘thank you’ to SES volunteers for a total of 893,057 hours of service they gave this year, helping communities in storms, floods and many other emergencies.
The campaign, which uses outdoor, radio, online, cinema and print, includes a Facebook app that enables people to share their thanks.
Parts of the campaign sees a truck go on a tour of the country, inviting people to say thank you by writing on the side of the vehicle.
Credits:
- Creative agency: LOUD
- Media agency: MediaCom
- Search agency: Columbus
Some nice innovative ideas there. Well done LOUD!
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