NRMA Insurance reveals concept car made out of other car parts

NRMA Insurance has revealed the final stage of its campaign in which a car has been built out of bits of other cars.

The campaign, which aims to show how many car parts other insurers consider extras and don’t automatically cover, will run in press, outdoor, display and content on YouTube.

The concept car is also revealed on the brand’s Facebook page, where consumers can vote on the car’s name and win $10,000.

Credits:

• Creative agency: Whybin\TBWA\Tequila
• PR agency: Eleven PR
• Production Company: Will O’Rourke
• Artistic direction: The Glue Society
• Media Agency:  MediaCom

Robin Hicks

topics AdvertisingMarketingMediacomNRMA InsuranceThe Glue SocietyWhybin\TBWA\TequilaWill O'rourke

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Comments: 3

Me 30 Apr 12

Love it. Great idea and great execution. Well done.

Reply

Andrew 30 Apr 12

Funnily enough, that’s also how your car might look after a repair through NRMA Insurance because of their efforts in driving down costs!

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Peter 30 Apr 12

yep thats how the car came back from the repairers. the ad opens the door for a bit of slagging at NRMA. clever work and well done but not a good idea.

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